KMTC Equips Principals with Media Relations Skills to Enhance Public Engagement
Kenya Medical Training College (KMTC) conducted a media relations training programme for Campus Principals to strengthen their engagement with the media and other stakeholders.
The five-day training, held from May 18–22, 2026, sought to improve communication, enhance stakeholder engagement, and boost the College’s visibility across its campuses.
Speaking during the official opening of the workshop on May 18, 2026, CEO Dr. Kelly Oluoch noted that effective communication has become a critical leadership skill in today’s fast-changing information environment.
“One of the biggest challenges in management is balancing the provision of credible and timely information while protecting the image and integrity of the institution,” he said.
Dr. Oluoch observed that with a student population of more than 85,000, College leaders must be prepared to communicate professionally, confidently, and responsibly.
The training covered crisis communication, digital communication, reputation management, and leadership messaging.
The CEO further noted that traditional and digital media remain important channels for reaching stakeholders, underscoring the need for leaders to develop effective media engagement skills.
Deputy Director, Finance, Planning and Administration, Ms Lucy Chebungei, said the training was timely, given the growing communication demands facing institutional leaders.
Corporate Communications Manager, Ms Marcellah Onsomu, said the programme is strengthening Principals’ ability to engage proactively with the media, showcase the College’s achievements, and communicate with a unified institutional voice.
Participants received practical training on working with journalists, preparing for interviews, and responding during emergencies. They also explored the role of digital platforms and social media in shaping public opinion and stakeholder perceptions.
A key highlight of the workshop was a series of mock interviews and media simulations designed to build confidence in public speaking, message delivery, and communication during high-pressure situations.
Chair of the College Principals Forum, Mr Daniel Kimwetich, welcomed the initiative, saying it had equipped campus leaders with practical skills to improve stakeholder engagement and support coordinated communication across campuses.
While closing the training on May 22, 2026, Deputy Director of Academics, Dr Nyawira Mwangi, emphasised that effective communication remains central to academic leadership, College growth, and public accountability.
